…for those who never give up and are doing what they love no matter what!

Category: Bmx

  • Today we released our new 2019 riding collection: The Game Change Collection – Version 1.0

    Today we released our new 2019 riding collection: The Game Change Collection – Version 1.0

    After 1 1/2 years of work we are today presenting our new riding collection for 2019, The Game Changer Collection. As with our previous collection all our garments are drawn and tailored by us and this way we can present something that we are proud of. The Game Changer was born through punk and hip hop and with a mindset of ”I did it my way” and we decided that this will be a living collection that we will continue to develop so this is Version 1.0.

    We wanted a riding jersey that reflects freedom, away from all the traditional thinking when it comes to mx jersey and a pair of riding pants that a parkour or free runner could wear without any problem. With influences from the American motocross and bmx scene we merged the design of a mx jersey with a basketball tank top, all in one-piece. One cool detail is that the mx jersey can be changed into a basketball tank top if you cut off the arms and collar of the jersey. This makes the jersey perfect for saving our planet by reuse and recycling. Lets face it, a problem many riders have after a hard crash is that the scratch their arms on the jersey. Now, instead of throwing the jersey away you can just cut off the arms and collar of the jersey and bam, you have an awesome basketball tank top to wear at the summer party. We also made a pair of rad stretchable motocross pants that we chose to call Stretchy, with these mx pants you can add some extra movement during your air time. To match the jersey and the pants we have also made a pair of new all black mx gloves that are based on our previous model, but now with even more strength. Check out the movie below to see the pieces in action.

  • The release of our 2019 riding gear collection will be in next week

    The release of our 2019 riding gear collection will be in next week

    We are all done! After a lot of work and testing, we are finally ready for a launch our new collection of riding gear during next week. The release will include a new awesome riding jersey, a pair of riding pants and some super slick riding gloves.

    If you want to get a hand on them fast you better go to Copenhagen this Saturday (4th of August) where we will have the official release of the collection during the Bmx Racing Nordic Championships 2018! If you are in the neighborhood you are welcome to visit our black tent and check them out!

  • Actionhallen shutdown Gothenburg

    Actionhallen shutdown Gothenburg

    On May 26, the last competition was hosted in the actionhallen skate and BMX park. Skateboarders and BMX riders meet up to run a final game before the entire building will be demolished. Of course we were supporting this event and also enjoyed the highest level of riding the riders were given. We watched both parks, street and best trick and in the evening they ended the event with an awesome bunny hop challenge, live bands, barbeque and chill. We really hope that they will find a new indoor skate and BMX park as soon as possible! Thanks for all the good times actionhallen!

  • Succé Cup 2017

    Succé Cup 2017

    Hey guys! Oskar here, I just got home from a 3 day competition called Succe Cup in Norway. I just wanted to update you guys of how Its been going for me these days. Something new for me this time was that I was riding for the Swedish national team and staying at a hotel with them. That’s the reason to why I’m wearing the national team jersey instead of my dwbtoftshit jersey. The first race was at Moss bmx track. Its a technical and pretty narrow track but I like tracks like that. I got 1/2/2 in my motos and we were 22 guys in my age division so I qualified for semifinals where I got 2nd after a good rider from Moss. In the final I got lane #1 which was an advantage for me. I had a decent first straight and was 4th into the first corner and held that position all the way to the line. Im pretty happy with that as it was many great riders in my age. The next race was at Gressvik which is a really fun track to ride. I got 2nd in all of my motos and I was saving myself a bit for the semi and final. I qualified for the finals with a 3rd spot in the semis. I got a bad start in the final but managed to get from 7th to 3rd in the first corner with very tight racing and one rider crashing right in front of me. I was pretty stoked with a 3rd place. With one more race day coming up I was a bit tired and my body was sore, but managed to get 4th in the main event this time too, unfortunately one rider crashed in front of me at the 3rd straight and I rode right over his bike and unclipped from my pedal, which made me loose my 3rd spot that I had for a moment. It’s been a weekend with a lot of awesomeness and I’m taking some good stuff with me but also some things I need to work on for the upcoming races in Märsta and for the Euro rounds in Sviland. Have a great one! /Oskar

  • Photo of the month, November

    This photo of the month is from a ultra-nice day in High Valley Skate World, Stockholm. A super cool concrete park where we spent many hours during a photo session this summer. We shot photos for our streetwear section, and at this location, we shoot the “in 4 life undercover collection”. We highly recommend you to visit this park that that has a really surfer inspired feeling to it. Check out their site for more info!

  • Månadens Bild, November!

    Månandens bild kommer från en sjukt nice dag i Sthlm. Närmare bestämt i Highvalley Skateworld. En underbar betongpark där vi spenderade många timmar under en fotosession i somras. Vi fotade där våra streetkläder och då i första hand den svarta ”in 4 life undercover” kollektionen. Vi rekommenderar verkligen er att åka till denna betongparken som typ har allt och lite till. Kolla in deras site för mer info!