During Dinny’s dream ride and all the upcoming races during the BMX racing season in 2015, the campaign had started a buzz. People were asking questions, were curious and many people come by and told him that the recognised them self in this situation and how much they had liked the campaign and the initiative. Several of people also came up and asked if I had stickers or snapbacks to sell with the brand. This was nothing Dinny had thought about but since a lot of people wanted it he thought, just go for it. He made a few prototypes and began to sell them around the track in Sweden. Quite rapidly his mail basket and facebook messenger where filled with by people who wanted to buy a cap or beanie or have stickers. Dinny quickly decided that the best thing to do now would be to start up a business and setup up an online store. All this so it would be easier to deal with orders and questions.

After this, the brand and has grown and spread all over the world. Enthusiasts and riders from Europe to the United States are reppin’ the brand and dwbtoftshit! are so stocked to be able to do this. In addition to caps and beanies they now also have motocross clothing, motocross gloves and streetwear in among their products. They have also started up a team of ambassadors which has the goal of spread the spirit of the brand and what it stands for. The team are for the riders who never gives up their dream and are doing what they love no matter what. The team was in the beginning made for the older riders but as a compliment to this Dinny decided that for each older riders or athletes who are on the team, this must be complemented with a younger rider or athlete with the same motivation, dreams and goals. All this so the team ambassadors can exchange their experiences and perspectives with each other.